Georges Hobeika/Signature Fall/Winter 2012-13

Georges Hobeika Signature F/W 2012-2013

Georges Hobeika discovered his love for fashion design as he fulfilled his mother’s requests to assist her in servicing her growing clientele. While his study of civil engineering had proved invaluable for the sketch work, it was Georges Hobeika’s imagination and raw embroidering talent that won the hearts of his mother’s younger clients and beckoned his future in couture creation. Intrigued by fabrics and the thrill of creating his own designs, he took on an increasingly proactive role in the business and decided to travel to the heart of haute couture to pursue a career in fashion design more seriously. In 1994, he ventured to Paris and pursued internships at prestigious fashion houses.