Prada Spring/Summer 2012 Ready to Wear Collection

 Prada launched Spring Summer 2012 Ready to Wear Collection for ladies and clothes are very exotic and stylish.The company, originally known in Italy as "Prada Brothers", was founded in 1913 by Mario Prada in Milan. In 1978, Mario's granddaughter Miuccia Prada inherited what was still a leather goods business from her grandfather, and led the company's expansion into couture with an overall more bohemian style. Miu Miu is a second line of clothing, often simpler and evoking a continual image of high-end vintage items. It was followed by the Prada Sport 'Linea Rossa'. Currently Prada is considered one of the most influential clothing designers in the fashion industry. Source

Bathed in sunlight. Fuelled by optimism. Girls and cars stop and stare at the future in the Technicolor mise-en-scène of desire of the Prada Womenswear Spring/Summer 2012 Campaign.  Steven Meisel’s low angle and rich coloration emphasise the power and positivism in the campaign and collection message.  The diverse casting of models with distinct characters such as the blonde bombshell or the noir heroine creates a utopian celluloid narrative. source