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Bershka shops are designed to be appealing to young people in a space where they feel comfortable, which means the shops are fun. While browsing, choosing and trying on clothes, they can listen to the latest music and check out urban art trends displayed in the graphics and photo sessions featured in the shop decoration.
Bershka attaches great importance to its windows, displaying the most important items of the collection and the predominant theme to its public. The windows are constantly being renewed every season and the garments match the style of the shop’s interior, reflecting the trends of the whole season.
The new Bershka shop concept transforms the entire shopping space into a shop window, leaving a large glass front that allows the whole shop and complete collection to be seen.Source
The shops have separate spaces intended for the various different product lines that Bershka offers. In each section, Bershka, BSK, & Man, the products are placed according to their style, creating a wide spectrum ranging from casual wear to sports and from basic garments to more fashionable items.
The area dedicated to women's wear is the most important. This section has two product lines: Bershka and BSK. The first focuses on the latest fashion and includes the leading trends. It has a wide range of jeans wear, eveningwear, casual wear and latest fashion-wear.
BSK is the brand for younger people, and always caters to the interests and needs of this public by basing its collection on their taste in music, their idols, rock stars and so on.
The men’s section offers much more than fashionable jeans wear for young people. This product line offers casual, sports and fashion wear as well.
In addition, apart from the wide range of clothing, Bershka also offers a wide range of accessories and footwear.Source
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